Careers at PWAN Sterling
Marketing Specialist
We are seeking a dynamic and results-oriented Marketing Specialist to join our team at PWAN Sterling. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our products.
Responsibilities:
- Develop and implement marketing strategies that align with company goals.
- Identify target audiences, trends, and demographics to understand customer needs.
- Collaborate with media teams to produce engaging content, including press releases, social media posts, and property listings.
- Work with sales teams to generate leads and facilitate deal closures.
- Oversee the company’s online presence, implementing SEO strategies for better visibility.
- Design and execute multi-channel marketing campaigns, adjusting based on performance analysis.
- Organize open houses and promotional events, building relationships with local businesses.
- Maintain communication with leads and clients, using CRM tools for effective tracking.
- Establish and uphold a strong brand identity, ensuring all materials reflect brand values.
- Develop and manage the marketing budget, analyzing ROI for initiatives.
- Align marketing efforts with sales goals, providing necessary support and materials.
- Track marketing metrics and prepare regular performance reports for management.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2+ years of experience in marketing or a similar role.
- Strong understanding of digital marketing principles and tools.
- Excellent written and verbal communication skills.
- Creative problem-solving abilities.
- Ability to work independently and as part of a team.